Last updated: November 2026
By Dustin Randall Olson, Coach DO
Key takeaways
- OpenAI launched Businesses in ChatGPT in beta on November 10, 2026, and owners can claim their business at no cost, per OpenAI.
- Owners claim through Business Hub in ChatGPT, then verify by a text or call to the main business phone number or through the website’s DNS.
- Claimed profiles get a blue checkmark, and a government ID check is required before an owner can edit the details, per OpenAI’s announcement.
- Business Hub insights show 7-day and 28-day counts of ChatGPT mentions and website clicks, plus top discovery topics, per PPC Land (November 11, 2026).
- Coach DO’s take: claim yours this week, and first make sure you control the phone number and domain it will verify against.
ChatGPT business profiles just went live
As of November 10, 2026, a business owner can claim a ChatGPT business profile. OpenAI opened the beta that day under the name Businesses in ChatGPT.
If you have been in real estate a while, this will feel familiar. Years ago the question was whether you had claimed your Google Business Profile. Now the same question applies to the assistant your buyers and sellers already ask for advice.
Here is what was announced, how to claim yours, and the one ownership problem to fix before you start.
What OpenAI launched
Owners get a space inside ChatGPT called Business Hub. You search for your business, pick the listing ChatGPT already has or create one, and prove you own it.
Once a claim is approved, the profile shows a blue checkmark. You can then review the details ChatGPT shows about your business.
The part agents will like most is the data. Business Hub shows how often ChatGPT mentioned your business over the last 7 and 28 days, how many people clicked through to your website, and the top five topics that led people to you.
On privacy, OpenAI says it does not share users’ conversations or Business Agent chats with businesses. You see counts and topics, never the chats themselves. Source: Introducing Businesses in ChatGPT.
There is also a feature called Business Agents. For now OpenAI limits it to eligible US ecommerce and online-service businesses, so most agents and teams will only see the profile side.
How to claim your ChatGPT business profile
- Open ChatGPT, signed in, and go to Business Hub.
- Search for your business name exactly as it appears on your Google Business Profile.
- Choose your listing, or create one if ChatGPT has none.
- Verify with a text or call to your main business number, or with your website’s DNS.
- Complete the government ID check, which OpenAI requires before you edit details.
- Wait for review. OpenAI emails you the decision.
OpenAI says eligibility depends on your industry, your location, and its verification and integrity checks. If your business does not show up as eligible yet, note the date and check again. This is a beta.
Your three ways to prove ownership
| Verification step | What you need | Where agents get stuck |
|---|---|---|
| Text or call | The main phone number listed for your business | The listed number is a team line, an office line, or an old cell you no longer use |
| Website DNS | A login to your domain registrar or DNS host | A former web designer, a team, or a brokerage holds the login |
| Government ID check | A valid government ID | Required before you can edit details or publish an agent |
The ownership question most agents skip
Verification runs through your main phone number or your website’s DNS. So whoever controls those two things controls the claim.
Ask yourself three questions before you start. Whose phone rings when someone calls the number on your Google profile? Who holds the login for your domain? Could a team leader, a brokerage, or a past assistant answer either one?
If the answer to any of those is someone other than you, fix it first. This is the same ownership lesson that comes up with Google Business Profiles, and it is much easier to sort out before someone else verifies.
What claiming will and won’t do
OpenAI does not say a claimed profile gets mentioned more often. Claiming gives you a checkmark, a say in your details, and a count of mentions you could never see before.
That count is the bigger story. For the first time, an agent can see whether ChatGPT is bringing up their name at all, and on which topics.
What ChatGPT says about you still depends on what it can find across the web. Your Google profile, your website, and your reviews all feed that picture, so keep your name, phone, and website the same everywhere. That consistency is the core of GAS Engine Optimization.
Google is moving in the same direction. Read my notes on Google AI messaging and the Google Business Home beta for the other half of this shift.
Your to-do list this week
- Confirm you control the main business phone number and your domain login.
- Claim and verify your profile in Business Hub.
- Match your name, phone, website, and hours to your Google Business Profile.
- Screenshot your first 7-day insights so you have a starting point.
- If you are not eligible yet, set a reminder to check again in two weeks.
Frequently asked questions
Is it free to claim a ChatGPT business profile?
Yes. OpenAI says there is no fee to claim a business in ChatGPT.
Can real estate agents claim one?
Possibly. OpenAI says eligibility depends on industry, location, and its verification checks, so open Business Hub and search your name. Business Agents are a separate feature, limited for now to eligible US ecommerce and online-service businesses.
Will claiming make ChatGPT recommend me more?
OpenAI has not said so. Claiming gives you accuracy, a checkmark, and mention data, so treat it as control and visibility, with no promised ranking boost.
Who can verify my business?
Anyone who can receive the text or call at your main business number, or who can change your website’s DNS, can complete that step. Make sure that person is you.
Will I see what people asked ChatGPT about me?
No. OpenAI says it does not share users’ conversations or Business Agent chats with businesses. You see counts, clicks, and top topics.
Want to know how your Google profile and AI presence look right now? Get the free 100-point Google Business Profile and AI audit. Or join the next free class, Google Profiles in the Age of AI. The next class date is always posted here, and you can sign up on the same page.
Sources: OpenAI, Introducing Businesses in ChatGPT (November 2026); PPC Land (November 11, 2026).
About the author
Dustin Randall Olson (Coach DO) is a triple certified business coach, fifth generation real estate professional, and founder of Coach DO, LLC. He created GAS Engine Optimization and the PAWN+ identity framework, which help real estate agents across the United States and Canada get found on Google and recommended by AI search. He coaches the whole person, not just the business, from his home base in Franklin, Tennessee.