Real Estate Speaker and Trainer for Brokerages, Associations, and CE Classes

Dustin Randall Olson, known as Coach DO, is a real estate speaker and trainer based in Franklin, Tennessee who teaches brokerages, Realtor associations, and agent groups across the U.S. and Canada. His signature class is Google Business Profiles in the age of AI, taught as a 2-hour CE class and as a webinar, and he also leads business planning workshops for agents.

Training agents can use the same day

Agents sit through a lot of training that sounds great and changes nothing. Dustin’s classes are built the other way around: practical steps, explained plainly, that agents can put to work in their own business that week. He leads weekly live trainings and continuing education classes, and he teaches the same material he uses with his one-on-one coaching clients.

Who books Coach DO

• Brokerages and team leaders who want a training for their agents that isn’t a sales pitch.
• Realtor associations and boards looking for a CE class on a topic agents actually ask about.
• Agent groups, masterminds, and events that need a speaker on Google, AI search, or business planning.
• Webinar hosts who want a virtual session with real, practical content.

Training topics

Google Business Profiles in the age of AI

Dustin’s most requested class. It covers how to build and optimize a Google Business Profile, how AI is changing the way consumers find agents, and why a consistent identity across every platform matters now. It’s been delivered as a 2-hour CE class on Google Business Profiles and AI for Realtors and as the webinar “Google Business Profiles in the Age of AI: Everything Has Changed.” Agents learn the GAS Engine Optimization method and the PAWN+ identity framework, plus category and service setup, posting, review generation, and review responses.

Business planning workshops

A working session where agents build their plan instead of just hearing about one. It draws on the same tools Coach DO clients use: annual, quarterly, and monthly goal planners, ideal week planning, and appointment and deal tracking. In Tennessee it's taught as a 2-hour CE class.

Other topics

• AI and ChatGPT for real estate agents.
• Lead generation systems and how to choose the right lead sources.
• Database and sphere of influence systems.
• Shift Happens: the four steps of personal growth, systems, marketing, and people.

Formats

• CE classes: both signature classes, Google Business Profiles in the age of AI and business planning, are 2-hour CE classes in Tennessee.
• Non-CE sessions: about an hour to an hour and a half.
• Live trainings: brokerage meetings, office trainings, and association events.
• Webinars: virtual sessions for agents anywhere in the U.S. and Canada.
• Workshops: hands-on sessions where agents leave with finished work, not just notes.

What attendees say

These are short, verbatim excerpts from Google reviews left by agents who attended Dustin’s classes.

• “He kept it interesting and never was boring and full of great content.” (Kitt)
• “He’s an expert in the field and offers practical, up-to-date guidance on how businesses can achieve exceptional results in search.” (Kevin)
• “Great information shared by Coach DO, to improve our google business page and attract more business.” (Cathy)

Why Dustin

He’s a fifth generation real estate professional and a triple certified business coach with 20-plus years in real estate sales, investing, and multifamily operations. He holds 150-plus five-star Google reviews from agents across North America. He works inside the eXp Realty ecosystem alongside industry leaders including Jay Kinder and Don Hobbs.

He also coaches agents who want to speak and teach. Public speaking coaching, webinar hosting training, and coaching for real estate speakers and educators are all part of his one-on-one programs.

How booking works

• Send the details through the contact form: your brokerage or association, the topic, the date, the audience size, and whether you need CE credit.
• Confirm the fit. Dustin reviews the request and replies with availability and next steps.
• Tailor the session. The content gets adjusted to your audience, whether that’s new agents, experienced producers, or team leaders.

Related services

• Google Business Profile optimization: the done-for-you version of the class.
• AI search optimization: how agents get named by ChatGPT, Gemini, and Google’s AI.
• Business planning and time management: the coaching behind the workshop.

To book Dustin for a class, training, or workshop, send the details through the Coach DO contact page.

Frequently asked questions

What does Coach DO teach in his Google Business Profile class?

The class teaches agents how to build and optimize a Google Business Profile and how AI is changing the way consumers find agents. It covers category and service setup, posting, review generation and responses, and keeping a consistent identity across platforms using the PAWN+ framework and GAS Engine Optimization. It's been delivered as a 2-hour CE class for Realtors and as the webinar Google Business Profiles in the Age of AI: Everything Has Changed.

Can Dustin teach a CE class for our association or brokerage?

Yes. Dustin teaches continuing education classes for real estate agents, including 2-hour CE classes in Tennessee on Google Business Profiles in the age of AI and on business planning. Non-CE sessions run about an hour to an hour and a half. CE approval outside Tennessee depends on the state and the sponsoring organization, so include your state and whether you need credit when you reach out through the contact page. He'll confirm what's available for your audience and your date.

Does Dustin speak in person or only on webinars?

Both. Dustin leads live trainings for brokerages and associations and teaches webinars for agents anywhere in the U.S. and Canada. He's based in Franklin, Tennessee, in the Nashville area. Send your location, date, and audience size through the contact page, and he'll confirm whether the session works best in the room or virtually.

What topics can Coach DO speak on besides Google Business Profiles?

Business planning, lead generation systems, database and sphere of influence, AI and ChatGPT for agents, and the Shift Happens framework of personal growth, systems, marketing, and people. Every topic comes from the same material Dustin uses in his one-on-one coaching, so it's practical rather than theoretical. If your group needs something specific to your market or your agents, ask. Sessions get tailored to the audience.

Is the training a sales pitch for coaching?

No. The point is for agents to leave with steps they can use that week. Reviews from attendees describe the classes as practical, clear, and full of content, and one noted that Dustin held nothing back. Agents who want more help can find Coach DO afterward, but the session stands on its own value.