Version 1.1 | Effective August 13, 2026
1. Who you are contracting with
This work is provided by Coach DO, LLC, a Tennessee limited liability company located at 2302 Clare Park Dr, Franklin, Tennessee 37069. You can reach me at do@coachdo.com or 970-988-6911. In this document, “I” and “me” mean Coach DO, LLC, and “you” means the person or business named on the order.
2. Price and eligibility
Standard rate: $995 USD. Agents licensed with eXp Realty: $595 USD. Members of Epic or the Honey Badgers: $395 USD.
Eligibility for a partner rate is confirmed with you before payment. These are the rates at which the build is offered. Applicable sales tax, if any, is added at checkout. There are no other fees.
3. What you get
A written strategy and implementation document, custom-built for you, your market and your niche. It is a minimum of forty pages and is typically fifty to one hundred pages. It contains:
- A Google Business Profile audit scored on a 100-point system, with your specific findings
- A recommended Google name strategy and two ready-to-use profile descriptions written for you
- A photo audit and a plan for building your photo and video library
- The full list of services and up to twenty service areas to add to your profile
- A citation plan naming which profiles to claim or correct, field by field, for every market you serve
- Written bios for each platform you use, and researched social handle recommendations
- Website and branded email recommendations with setup steps
- A twelve-week content calendar with posts written for your market, adapted for each platform
- A blog system with a twelve-week calendar
- An FAQ and website content plan written answer-first for AI search
- Ready-to-paste website code (schema), an llms.txt file, and author setup
- A review generation and response system, and a suspension and verification playbook
- A 7, 30 and 90 day action plan
- Custom AI prompts pre-filled with your information
You also get your own online progress hub: the document turned into a step-by-step checklist you can work through on any device, and save to your phone’s home screen if you want it there.
The document is yours permanently. The hub is a convenience layer on top of it. Your hub sits at a web address created for you and will stay online for at least twelve months from delivery. After that it may be retired at any time. Nothing you paid for goes away when it is: everything in the hub comes from the document, and the document is yours to keep forever.
4. What is not included
So there is no confusion later, this build does not include any of the following:
- Implementation on your behalf. I write the plan and show you exactly how; you do the clicking, or you can hire me separately.
- Access to, or management of, your Google account, your website, or any of your logins. I never ask for your passwords.
- Advertising spend, ad creation, or ad management
- Ongoing monthly SEO, posting, or profile management
- Website design, hosting, or development work
- Any third-party fees, subscriptions or platform charges
- Legal, tax, or brokerage compliance advice
5. No guarantee of results
I want to be straightforward about this. I do not control Google, and I do not control what AI tools say about anyone. Search rankings, map placement, AI answers, review volume, phone calls, leads, appointments and closed transactions all depend on factors outside my control, including your own follow-through, your market, your competitors, and changes these platforms make without notice.
I do not promise any particular ranking, lead volume, number of transactions, or amount of income, and nothing I have said to you should be understood as promising one. What I guarantee is the work described in section 3, built to the standard described in section 7.
6. What I need from you
The build is custom, so it depends on information only you have. Within seven days of your order, you provide:
- A completed intake form
- Your Google Business Profile or Maps link, website address, and the profiles you already have
- Your market, service areas, niche and any specialties
- Anything else I ask for in writing that is reasonably needed to build the plan
If I am waiting on you, the delivery clock pauses until you get me what I need. If I have not heard from you for thirty days, I will build the plan on the information available to me and deliver it.
7. Delivery
I aim to deliver within five business days of receiving your completed intake, and I will tell you if anything will take longer.
Delivery happens at the moment I email the completed document to the address on your order and issue your hub access. That is the point at which the work is complete and the fee is earned. Section 8 turns on this definition, so it is worth reading twice.
8. Cancellation and refunds
Before delivery: full refund, no questions asked
You may cancel at any time before the document is delivered, for any reason or none, by emailing me at do@coachdo.com. You get a complete refund. I will not ask you to justify it and I will not try to talk you out of it.
After delivery: the fee is earned
Once the document has been delivered to you, the fee is non-refundable. This is not an arbitrary rule. The document is bespoke work product researched and written specifically for you and your market, and it is not something that can be returned, un-read, or resold to anyone else. By the time it reaches your inbox, the work has been done and you have it.
If something is wrong, I fix it
A no-refund policy is only fair if there is somewhere to go when something is not right, so there is:
- If the document contains factual errors, or was built on incorrect information about you, your market or your business, email me within thirty days of delivery and tell me what is wrong. I will re-run and re-deliver the affected sections at no charge.
- If a section of the document does not include something promised in section 3, tell me and I will add it at no charge.
- There is no cap on corrections for factual errors. If I got it wrong, I fix it until it is right.
You do have to contact me. I cannot fix a problem I do not know about, and I would much rather correct the work than have you sitting on something you cannot use.
Before you dispute a charge
If you are unhappy for any reason, please email me at do@coachdo.com before contacting your bank or card issuer. I answer my own email and I will work with you. A dispute filed without contacting me first costs us both time on something I would almost certainly have just fixed.
9. What you may do with the document
The document, the hub, and the systems and frameworks inside them remain my property. When you pay in full, you receive a perpetual, non-exclusive licence to use all of it for your own business, for as long as you like.
You may not resell it, publish it, share it with other agents or businesses, use it to provide services to third parties, or reproduce it for anyone outside your own team. If you would like to use it inside a brokerage or a larger team, contact me and we will sort out a licence that works.
This includes your hub address. Your hub is not listed, linked or searchable anywhere, so the address itself is what keeps it yours. Please treat that link the way you would treat the document, and do not post or forward it.
10. Limits on liability
To the extent the law allows, my total liability arising out of this work is limited to the amount you paid me, and I am not liable for indirect or consequential losses, including lost profits, lost leads or lost business opportunities.
Nothing in this document limits or waives any right you have under applicable consumer protection law, including the Tennessee Consumer Protection Act. Those rights cannot be signed away and I am not asking you to.
11. If something goes wrong
11.1 Talk to me first
Before either of us starts anything formal, we agree to try to sort it out directly. Email me at do@coachdo.com describing the problem and what you would like done about it. Give me thirty days to work it out with you. Most things end here, and this step is required before arbitration.
11.2 Governing law
This agreement is governed by the laws of the State of Tennessee, without regard to its conflict of laws rules.
11.3 Arbitration
If we cannot resolve it in those thirty days, you and I agree that any dispute arising out of or relating to this agreement or the work will be settled by binding arbitration rather than in court, administered by the American Arbitration Association under its Commercial Arbitration Rules, before a single arbitrator. The arbitration will take place in Williamson County, Tennessee, or by videoconference if we both prefer. The arbitrator’s decision is final and may be entered as a judgment in any court with jurisdiction. This agreement affects interstate commerce and the Federal Arbitration Act governs it.
11.4 Small claims stays open
Either of us may still bring a claim in small claims court instead, if it qualifies there. Nothing above prevents that, and for a dispute this size it is often the faster and cheaper route.
11.5 Individual claims only
Any arbitration will be conducted on an individual basis. You and I both agree not to bring or join a class action, collective action, or representative proceeding, and the arbitrator may not consolidate our dispute with anyone else’s or preside over any form of class proceeding.
11.6 You can opt out of arbitration
If you do not want to be bound by sections 11.3 and 11.5, you can opt out. Email do@coachdo.com within thirty days of your purchase with the words “arbitration opt-out,” your name, and the date you paid. That is all it takes. Opting out has no effect on anything else in this agreement, it will not change how I work with you, and it will never be held against you. If you opt out, disputes go to the state or federal courts in Williamson County, Tennessee instead.
11.7 What arbitration does not cover
Either of us may go straight to court for an injunction or similar relief to stop misuse of intellectual property, including unauthorized copying, resale or distribution of the document or the hub.
11.8 Your statutory rights are untouched
Nothing in section 11 limits or waives any right you have under applicable consumer protection law, including the Tennessee Consumer Protection Act. Those rights cannot be signed away and I am not asking you to.
12. Your acceptance
By checking the acceptance box at checkout and completing payment, you confirm that you have read this document, that it is the whole of what has been agreed between us about scope, delivery and refunds, and that anything discussed on a call is reflected here.
This is Version 1.1, effective August 13, 2026. The version in force when you paid is the one that applies to you, and I will send you a copy with your receipt.
Coach DO, LLC | 2302 Clare Park Dr, Franklin, TN 37069 | do@coachdo.com | 970-988-6911