Last updated: November 2026
Key takeaways
- Coach DO runs a live, hands-on Google and AI workshop for Tennessee brokerage offices and real estate teams, led by Dustin Randall Olson of Franklin, Tennessee.
- The workshop is held at the office or on Zoom, and agents work on their own Google Business Profiles during the session.
- In the session, agents check what ChatGPT and Google’s AI say about them, work on their profile categories, services, and description, and write a review request they can send.
- An office hosting the workshop needs a room with a screen and Wi-Fi, or a Zoom link, plus agents who can sign in to their own Google accounts.
- Brokerages and teams book the Coach DO workshop through the contact page on coachdo.com.
This workshop gives an office one working session on the two things agents keep asking about: their Google Business Profile and what AI tools say about them. Dustin teaches, and agents work on their own profiles while he walks the room, or the Zoom screen. He is a fifth generation real estate professional and a triple certified business coach with 700+ transactions, residential and commercial, and he coaches agents and brokers across the United States and Canada.
What agents work on
- Asking ChatGPT, Gemini, and Google’s AI who to call in their city, and looking at why a given name came up.
- Their profile’s primary category, services, service areas, and description.
- Name, phone, and website consistency across the sources Google and AI tools read, using the PAWN+™ framework.
- A compliant way to ask past clients for reviews, and how to respond to the reviews that come in.
- A short posting plan each agent can keep up with on a busy week.
The method underneath is GAS Engine Optimization™, Dustin’s approach to tuning one identity for the Generative, Answer, and Search engines at the same time. What agents get out of the session depends on their market, their effort, and what they finish afterward, and nothing about rankings or AI mentions is promised.
Team profiles and agent profiles
Teams often ask whether the office, the team, and each agent should all have a Google Business Profile. The answer depends on Google’s current guidelines, how the team is set up, and who actually serves the clients. The workshop walks through the options against those rules, so the office leaves with one profile plan that everyone follows. Offices that want the profile work handled after the session can look at Google Business Profile optimization.
Before, during, and after the workshop
| Before the workshop | During the session | After the session |
|---|---|---|
| Pick a date and a format: at the office or on Zoom | Dustin teaches how Google and AI tools decide which agents to show | Agents finish the profile items they started |
| Each agent confirms they can sign in to their own Google account | Agents check what AI tools say about them today | The office keeps one profile plan for the team and its agents |
| The office sets up a room with a screen and Wi-Fi, or a Zoom link | Agents work on categories, services, and description | Agents send the review request they wrote in the session |
| Tell Dustin who is coming: new agents, producers, team leaders | Questions get answered live | Agents who want more can join the free live class |
At your office or on Zoom
The workshop is built for Tennessee brokerage offices and teams first. Dustin is based in Franklin, in the Nashville area, and in-person sessions are held at the host’s office. On Zoom, the same session works for an office or team anywhere in the United States or Canada. A session like this runs about an hour to an hour and a half, and the content is adjusted to the room, whether that is a group of new agents or a team of seasoned producers. If your office needs continuing education credit, say so in your request, and Dustin will tell you what is available for your date.
See Dustin teach before you book
A broker or team leader who wants to see the teaching style first can sit in on the free live class, Google Profiles in the Age of AI. It runs 60 minutes on Zoom, and every attendee gets a free 100-point Google and AI audit. For business planning workshops and other topics, see speaking and training.
Frequently asked questions
Where is the workshop held?
At your office or on Zoom. In-person sessions focus on Tennessee brokerages and teams, and the Zoom version works for offices anywhere in the United States and Canada.
How long does the workshop take?
About an hour to an hour and a half. The length and the focus get set with the host when the date is booked.
What do agents need to bring?
A laptop or tablet and the sign-in for their own Google account. Each agent signs in to their own account themselves, and nobody shares a password with the office or with Dustin.
Will the workshop get our agents ranked on Google or named by ChatGPT?
No one can promise that. Agents leave having worked on their own profiles, and how Google and AI tools respond depends on each agent’s market, competition, and follow-through.
Can a single team book it, or only a full brokerage?
Both. A team leader can book it for one team, and a managing broker can book it for the whole office.
Book the workshop
Send the details through the Coach DO contact page: your brokerage or team name, your city, the date you have in mind, how many agents will attend, and whether you want the office or Zoom. Dustin replies with availability and next steps.