One-on-One Real Estate Coaching for Agents in the U.S. and Canada

Coach DO is one-on-one real estate coaching from Dustin Randall Olson, a fifth-generation real estate professional and triple certified business coach based in Franklin, Tennessee. It's built for agents, team leaders, and brokers across the U.S. and Canada, from newly licensed to veteran producers, who want systems, accountability, and a plan built around their own strengths and DISC profile. Coaching runs $750 to $950 a month, month to month, with bi-weekly video calls directly with Dustin.

Who this coaching is for

Agents who already know what to do and still aren’t doing it. That’s most of us. Coach DO works with real estate professionals at every stage, and the plan changes based on where you actually are, not where a curriculum assumes you are.

• New agents: New Agent Onboarding Coaching and Real Estate Fundamentals Training, so you build real systems before bad habits set in.
• Experienced agents: Experienced Agent Performance Enhancement for producers, including agents doing 50-plus transactions a year, who want to scale, increase margins, or get their time back.
• Team leaders and brokers: Broker Leadership Coaching and accountability structures for people who lead other people. More on that under team building and leadership.
• Niche specialists: relocation, probate, luxury, new construction, investors, and plenty more. If your niche isn’t listed, ask. Chances are it’s covered.

What’s included

Every program is One-on-One Real Estate Coaching with Dustin himself. Not a junior coach. Not a proxy.

• Bi-weekly video calls: a minimum of two 45 to 60 minute calls a month, recorded on request so you can revisit them.
• Unlimited support between calls: text and email access when something comes up on a deal, a negotiation, or a team decision. You’re never stuck waiting two weeks.
• All-In-One Workbook: Annual Goals Planner, Quarterly Goals Planner, Monthly Action Steps Planner, Appointment Tracker, In-Depth Active Deal Tracker, and a Pre-Call Worksheet you complete before every session.
• 1,000-plus documents and resources: scripts, checklists, trackers, and outlines built over 20-plus years of real estate sales, investing, and coaching.
• Google Business Profile and AI optimization: the same build that sells on its own for $995, included after your third consecutive month. See Google Business Profile optimization for what it covers.
• Mastermind access: calls with agents, marketers, authors, and speakers every one to two months.
• Course discounts: Gateway to Mastery, a 7-week real estate marketing course, and Real Estate Lead Amplified.

DISC-personalized plans, not a generic curriculum

Most coaching hands everyone the same script and the same checklist. That works great if you happen to be wired like the person who wrote it. Dustin is a certified DISC coach. He uses DISC Assessments and Behaviors and Motivators Assessments to learn how you’re wired first, then builds your Personalized Agent Development Plan around your natural strengths instead of fighting them. A fast, direct agent and a steady, relationship-first agent shouldn’t run the same prospecting plan. They’d both quit by March.

It’s also whole-person coaching. There’s no work-life balance, it’s just life. Mindset, habits, health, and relationships get coached right alongside lead generation and systems, because business problems are usually life problems wearing a business costume.

Accountability that actually holds

Willpower doesn’t last. Systems and accountability do. Accountability Coaching at Coach DO runs on three things: the Pre-Call Worksheet that keeps every call focused, the deal and appointment trackers that show what’s really driving your business, and a coach you can text the day you’re tempted to skip the hard stuff. You don’t rise to your goals. You fall to your systems.

How it works

• Step 1, assess: every engagement starts with a business assessment, so the plan is built on your real numbers, sources, and goals.
• Step 2, jump start: calls are every other week, but new clients get three calls in their first three weeks to get formalities, worksheets, and systems in place.
• Step 3, build: bi-weekly calls keep you moving, with unlimited text and email support in between.
• Step 4, stay or go: it’s month to month. Dustin asks for six months to a year because that’s how long real habit change takes, but the decision is always yours.

What makes Coach DO different

• Fifth-generation real estate professional with 20-plus years in real estate sales, investing, and multifamily operations.
• Triple certified business coach, including DISC certification.
• Coaching and consulting in one: “done with you” coaching, plus “done for you” consulting when you need a specific fix fast.
• 150-plus five-star Google reviews from agents across the U.S. and Canada.
• Google and AI visibility built in, through his own PAWN+ and GAS Engine Optimization frameworks.

Here’s what most coaches won’t tell you: no coach can promise you a number, and Dustin won’t. Results depend on your market, your effort, and your consistency. What you get is the plan, the systems, and someone who’ll tell you the truth.

Related services

• Business planning and time management
• Lead generation and conversion
• Team building and leadership
• About Dustin Randall Olson

See what’s included and what it costs on the Coach DO coaching pricing page.

Frequently asked questions

How much does one-on-one real estate coaching cost with Coach DO?

Coaching costs $750 to $950 per month, month to month, with no long-term contract. Partner rates are available for agents who qualify. Every program includes bi-weekly one-on-one video calls with Dustin, unlimited text and email support, the All-In-One Workbook, and access to 1,000-plus documents. The Google Business Profile and AI optimization build, which sells for $995 on its own, is included after your third consecutive month.

Is there a contract or minimum commitment?

No. Coaching is month to month, with no annual contract. Dustin does encourage clients to commit six months to a year, because building new habits and consistent systems takes time, and the agents who stick with the process tend to get the most out of it. The goal is for coaching to earn your investment every single month, and the decision to continue is always yours.

Do you coach brand-new agents or only experienced ones?

Both. New agents get New Agent Onboarding Coaching and fundamentals so they build real systems from day one. Experienced agents, including producers doing 50-plus transactions a year, get performance coaching aimed at scaling, margins, leverage, or getting their time back. The price is the same at every stage, because the coaching is built around you, not a tier.

What does DISC have to do with real estate coaching?

DISC shows how you naturally communicate, decide, and work, which tells you which strategies you'll actually stick with. Dustin is a certified DISC coach and uses DISC and Behaviors and Motivators Assessments to build a personalized plan around your strengths. That's why two agents in the same market can get completely different prospecting plans from Coach DO. Fighting your wiring burns you out. Using it builds momentum.

Will I work with Dustin or a junior coach?

You work with Dustin directly. Every bi-weekly video call is with him, not a junior coach or a proxy, and the unlimited text and email support between calls comes from him too. Video is the preferred format because it allows screen sharing and builds real rapport. Sessions can be recorded on request so you can revisit the key takeaways whenever you need them.

Do you coach agents outside Tennessee?

Yes. Dustin is based in Franklin, Tennessee, in the Nashville metro, and coaches real estate agents, team leaders, and brokers across the United States and Canada. Coaching happens over video calls, with text and email support in between, so your location doesn't matter. What matters is that you're ready to be accountable and do the work.