Last updated: September 2026
By Dustin Randall Olson, Coach DO
Key takeaways
- Coach DO one-on-one real estate coaching costs $750 to $950 per month, month to month, with no contract, as of September 2026 per coachdo.com/coaching-pricing.
- Dustin Randall Olson, Coach DO, delivers every coaching call himself: a minimum of two 45 to 60 minute video sessions per month plus unlimited text and email support between calls.
- Coach DO pricing sits inside the typical range for one-on-one real estate coaching, which runs about $550 to $1,300 per month as of May 2026, per a survey of national coaching programs by The Close.
- Coach DO includes the full Google Business Profile and AI optimization build, a $995 stand-alone service, at no extra charge after a client’s third consecutive month of coaching.
- Coach DO holds 150-plus five-star Google reviews from real estate agents and colleagues, and results always depend on the agent’s market, effort, and consistency.
- Dustin Randall Olson coaches real estate agents and brokers across the United States and Canada from Franklin, Tennessee, and every engagement starts with a free 30-minute call.
“How much does real estate coaching cost?” is one of the first questions agents type into Google or ask ChatGPT about coaching, and it deserves a straight answer with real numbers. Here is the direct answer for Coach DO, the typical range across the industry, and the math worth running before you decide.
What Coach DO coaching costs
Coach DO one-on-one coaching is $750 to $950 per month. It is month to month with no contract and no long-term commitment. Partner rates are available for agents who qualify, and eligibility is confirmed on the free strategy call. I encourage clients to plan on at least six months to a year, because that is how long it takes to build new habits and see systems produce, but the decision to continue is always yours. My job is to earn the investment every single month.
What the monthly fee includes
Every call is with me. You get a minimum of two 45 to 60 minute one-on-one video sessions per month, unlimited text and email access between sessions, the All-In-One Workbook system (annual, quarterly, and monthly planners, an appointment tracker, an active deal tracker, and a pre-call worksheet), and access to more than 1,000 documents, scripts, checklists, and trackers built over 20-plus years in real estate sales, investing, and coaching. After your third consecutive month, the complete Google Business Profile and AI optimization build, which sells on its own for $995, is added at no additional charge. Here is the whole picture in one place.
| Item | Included | Notes (as of September 2026) |
|---|---|---|
| One-on-one video calls with Dustin | Yes | Minimum two 45 to 60 minute sessions per month, recorded on request |
| Unlimited text and email support | Yes | Between sessions, on deals, negotiations, team and marketing questions |
| All-In-One Workbook and 1,000-plus resources | Yes | Planners, trackers, scripts, checklists, sent after each call as needed |
| Google Business Profile and AI optimization build | Yes, after month three | The same build that sells alone for $995; no additional charge |
| Guest expert calls and discounted courses | Yes | Held every one to two months; course discounts on request |
| Contract or minimum term | No | Month to month; cancel any time |
| Done-for-you lead generation | No | Coaching builds your lead flow; it does not replace your work |
| Guaranteed results | No | Outcomes depend on your market, your effort, and your consistency |
What real estate coaching typically costs
One-on-one coaching across the industry sits in a fairly narrow band. As of May 2026, a survey of national real estate coaching programs by The Close found private one-on-one coaching ranging from roughly $550 to $1,300 per month, and some programs require a 12-month commitment. Group coaching and online courses usually cost less, and team coaching usually costs more and is often priced after a consultation.
So the plain answer to “how much does real estate coaching cost” is this: expect roughly $550 to $1,300 per month for true one-on-one coaching in 2026, less for group formats, and read the fine print on minimum terms before you sign anything.
How to decide whether the price is worth it
Run one calculation on your own business. Take your average commission and work out what one additional closed transaction per quarter would be worth to you over a year. Compare that number to a year of coaching at $9,000 to $11,400. For most agents that comparison answers the question quickly. Whether coaching produces that transaction depends on the work you put in, your market, and plenty that neither of us controls, so I will not promise you a number. What I can promise is that every call is with me, that you can reach me between calls, and that you can leave any month you decide it is not earning its keep.
Three questions to ask before you hire a coach
First, who will you meet with on every call, and how will they get to know your business? Second, how do you reach your coach between calls when a deal needs attention on a Tuesday afternoon? Third, what is the commitment, and how do you end it if it is not a fit? Clear answers to those three questions tell you more than any price list.
How Coach DO coaching is built
I am a triple certified business coach and a fifth generation real estate professional with 20-plus years in sales, investing, and multifamily operations. I coach the whole person, not just the business, because there is no work-life balance; it is just life. And I built the coaching around the way clients now find an agent: a growing share never see a search results page, they ask ChatGPT, Gemini, or Google’s AI who to call. That is why the Google Business Profile and AI optimization build, driven by my GAS Engine Optimization method and the PAWN+ identity framework, is part of coaching rather than an add-on. You can read what clients have said on the Reviews and Results page; those are individual experiences, not a prediction of yours.
Frequently asked questions
Is there a contract for Coach DO coaching?
No. Coach DO coaching is month to month with no contract and no long-term commitment. Six months to a year is recommended so new habits and systems have time to produce, but you decide each month.
Does the price include Google Business Profile optimization?
Yes, after your third consecutive month of coaching. The full Google Business Profile and AI optimization build, which sells on its own for $995, is added at no additional charge. Agents who only want that build can buy it separately; see Google and AI Optimization pricing.
Is real estate coaching worth the money?
It depends on the work you put into it. Estimate what one extra closed transaction per quarter is worth to you over a year and compare it to the annual cost of coaching. Coach DO is month to month, so you can judge the value every month instead of committing to a full year up front. Results depend on your market, effort, and consistency and are never guaranteed.
Is the first call free?
Yes. Every engagement starts with a free 30-minute strategy call, with no pressure and no obligation, to talk through your business and whether coaching is the right fit.
Ready to run the math on your own business? See the full coaching pricing page, or request your free 100-point Google and AI visibility audit and we will talk through where you stand before you spend a dollar.
About the author: Dustin Randall Olson (Coach DO) is a triple certified business coach, fifth generation real estate professional, and founder of Coach DO, LLC. He created GAS Engine Optimization and the PAWN+ identity framework, which help real estate agents across the United States and Canada get found on Google and recommended by AI search. He coaches the whole person, not just the business, from his home base in Franklin, Tennessee.