Real Estate’s Systems-Driven Success Coach
DO REAL ESTATE BETTER!Results-Based Coaching for Freedom-Focused Agents
100+ Five-Star Google Reviews
Daily Agent Mastermind
eXp Global Mentor
To be a top real estate agent you need to have proven systems and the accountability to get there. The problem is, it takes time to maneuver through everything that “might” work specifically for you and willpower alone doesn’t last, leaving you confused and burned out. We believe all agents can Do Real Estate Better with the right tools and support. We understand the real estate agents’ dilemma, which is why we are one of the number one real estate coaching agencies in North America!
Here’s how we do it:
- One-on-One Business Coaching customized to YOUR Strengths & Opportunities… because not everyone fits in the same box!
- Marketing: How to create effective marketing strategies, use social media, and generate leads.
- Sales: How to close deals, convert leads, negotiate, and make sales.
- Client relationships: How to communicate well, follow up with clients, and build relationships.
- Financial growth: How to set goals, track metrics, and increase ROI.
- Time management: How to prioritize tasks and manage yourself with the time you have effectively.
- Strategy and motivation: How to motivate yourself or a team, set goals individually, and develop an overall strategy.
Business Coaching
“Done With You” Focus placed on the power of your strengths, talents and passions to help you build an individualized, fun, profitable and sustainable business… while living the life of your dreams. You already have the answers inside of you, we just need to ask the right questions to get those answers out!
Business Consulting
“Done For You” Focus is placed on specific solutions to specific challenges using proven strategies and industry experience. This helps you to achieve better results in less time, filling in your knowledge gaps without having to become the expert on your own.
Helping You Achieve Success
Unlock Your Full Potential. Say Hello to THE NEW YOU
A good business coach understands the challenges that come with managing a growing a Real Estate business because they’ve been through the trials you’re facing. They journey alongside you to help you become the best version of you in both your personal and business life, or some call it just “life”, to find solutions through asking more than telling.
PERSONAL GROWTH... WHO do you have to become?
SYSTEMS & PROCESSES... You don't rise to your goals, you fall to your systems.
MARKETING... Targets - Strategies - Tools - Execution
PEOPLE... There is no such thing as "Self Made"
Goal Setting
Identify, reflect and create action plans with accountability
Leadership
Guide, develop, and strengthen your teams through effective leadership
Real Estate Advice
Implement and prioritize future proof strategies to help your businesses grow far past the competition
Stress Management
Everyone experiences stress & failure in thier career, but those who bounce back highest suceed the most
What Exactly is Coaching?
Coaching (according to Wikipedia) is a form of development in which an experienced person, called a coach, supports a learner or client in achieving a specific personal or professional goal by providing training and guidance.[1] The learner is sometimes called a coachee. Occasionally, coaching may mean an informal relationship between two people, of whom one has more experience and expertise than the other and offers advice and guidance as the latter learns; but coaching differs from mentoring by focusing on specific tasks or objectives, as opposed to more general goals or overall development.
ORIGINS
The first use of the term “coach” in connection with an instructor or trainer arose around 1830 in Oxford University slang for a tutor who “carried” a student through an exam.[4] The word “coaching” thus identified a process used to transport people from where they are to where they want to be. The first use of the term in relation to sports came in 1861.[4]
HISTORY
Historically the development of coaching has been influenced by many fields of activity, including adult education,[5] the Human Potential Movement in the 1960s,[6] large-group awareness training (LGAT) groups[7] (such as Erhard Seminars Training, founded in 1971), leadership studies, personal development, and various subfields of psychology.[8][need quotation to verify] The University of Sydney offered the world’s first coaching psychology unit of study in January 2000,[9] and various academic associations and academic journals for coaching psychology were established in subsequent years
APPLICATIONS
Coaching is applied in fields such as sports, performing arts (singers get vocal coaches), acting (drama coaches and dialect coaches), business, education, health care, and relationships (for example, dating coaches).
Coaches use a range of communication skills (such as targeted restatements, listening, questioning, clarifying, etc.) to help clients shift their perspectives and thereby discover different approaches to achieve their goals.[10] These skills can be used in almost all types of coaching. In this sense, coaching is a form of “meta-profession” that can apply to supporting clients in any human endeavor, ranging from their concerns in health, personal, professional, sport, social, family, political, spiritual dimensions, etc. There may be some overlap between certain types of coaching activities.[8] Coaching approaches are also influenced by cultural differences.[11]
BUSINESS & EXECUTIVE COACHING
Business coaching is a type of human resource development for executives, members of management, teams, and leadership.[16] It provides positive support, feedback, and advice on an individual or group basis to improve personal effectiveness in the business setting, many a time focusing on behavioral changes through psychometrics or 360-degree feedback. Business coaching is also called executive coaching,[17] corporate coaching or leadership coaching. Coaches help their clients advance towards specific professional goals. These include career transition, interpersonal and professional communication, performance management, organizational effectiveness, managing career, and personal changes, developing executive presence, enhancing strategic thinking, dealing effectively with conflict, and building an effective team within an organization. An industrial-organizational psychologist may work as an executive coach.
Business coaching is not restricted to external experts or providers. Many organizations expect their senior leaders and middle managers to coach their team members to reach higher levels of performance, increased job satisfaction, personal growth, and career development. Research studies suggest that executive coaching has positive effects both within workplace performance as well as personal areas outside the workplace, with some differences in the impact of internal and external coaches.[18]
In some countries, there is no certification or licensing required to be a business or executive coach, and membership of a coaching organization is optional. Further, standards and methods of training coaches can vary widely between coaching organizations. Many business coaches refer to themselves as consultants, a broader business relationship than one which exclusively involves coaching.[19] Research findings from a systematic review indicate that effective coaches are known for having integrity, support for those they coach, communication skills, and credibility.[16]
In the workplace, leadership coaching has been shown to be effective for increasing employee confidence in expressing their own ideas.[20] Research findings in a systematic review demonstrate that coaching can help reduce stress in the workplace.[21]
LIFE COACHING
Life coaching is the process of helping people identify and achieve personal goals through developing skills and attitudes that lead to self-empowerment.[8][28] Life coaching generally deals with issues such as work–life balance and career changes, and often occurs outside the workplace setting.[29] Systematic academic psychological engagement with life coaching dates from the 1980s.[30] Skeptics have criticized life coaching’s focus on self-improvement for its potential for commercializing friendships and other human relationships,[31] but similar criticisms have also been made of other helping professions such as clinical psychology.[32][33]
About Dustin Randall Olson
Dustin Randall Olson is a fifth-generation real-estate professional, award-winning business coach, and founder of Coach DO – Real Estate Coaching & Consulting based in Franklin, Tennessee. For over two decades, Dustin has blended sales mastery, systems engineering, and mindset training to help agents across the U.S. and Canada create predictable income, consistent lead flow, and sustainable business freedom.
As part of the eXp Realty ecosystem, Dustin partners with industry leaders like Jay Kinder and Don Hobbs to empower agents to build predictable, profitable businesses through modern lead-generation and Google Business Profile optimization. Dustin guides both new and seasoned agents through proven frameworks that simplify complex real-estate systems into daily, repeatable actions. His programs combine modern technology, AI-driven marketing, and timeless real-estate fundamentals to help agents scale production in any market.
With 100+ verified five-star Google Business Profile reviews, hundreds of mastermind participants, and an expanding international client base, Dustin has become one of the most trusted voices in real-estate coaching today. His mission is simple: to turn hardworking agents into free-thinking entrepreneurs who own their time, their business, and their results.
Areas of Expertise:
• Agent onboarding & production scaling
• Lead-generation systems (Google Business Profiles, social, AI funnels)
• Personal brand & voice strategy
• Team development & accountability structures
• Property management operations & investment growth
• Freedom business design (time • location • financial freedom)
Credentials & Recognition:
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100+ five-star Google reviews | verified reputation score 5/5
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Co-Host of the Daily 10 A.M. Agent Mastermind Series
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Co-sponsor with Jay Kinder and the Funnel Pilot System at eXp Realty
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Featured coach and mentor for North American agents and teams
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20+ years in real estate sales, investing, and multifamily operations
Online Coaching Resources
SHIFT HAPPENS!
Let’s face it… shift happens! Here are the 4 Steps to Transform your Business for life.
DEAL PER WEEK
How to Do a Deal a Week from the leads you currently have.
REFERRAL SECRETS
Spot Real Estate leads before other agents, and even clients, know they are looking to buy or sell Real Estate.
Find Your Balance. Set Your Goals. Take A Challenge. Reward Yourself.
It is scary heading into the unknown, into the often-uncharted waters of change. I know how that feels, having daringly ventured into several new professions. Although this gamut of careers gave me a vast set of skills, my greatest expertise was always helping those around me achieve their own success. Without even realizing it, coaching, consulting, advising, mentoring etc. was cunningly setting itself up as my chosen profession, probably since I was born.
So, as it turns out, my mission is all about YOU… most importantly my job is to RESPECT your Beliefs, UNDERSTAND your Needs and INSPIRE your Deepest Ambitions.


